Digital entertainment in full bloom
The lottery industry develops dynamically. This is especially true for the fast-growing online gambling sector. The current size of the global market is $46 billion , and it’s anticipated to exceed $94 billion in 2024. In other words, the online branch will double in the upcoming years.
Europe with 49% global market share is a world leader in digital entertainment. Thanks to technological innovations consumers across Europe can enjoy online gambling anywhere, anytime.
According to the European Gaming & Betting Association sports betting is the most popular form of online gambling (40.3%), followed by casino games (32.1%), lotteries (13.3%), poker (6.1%), bingo (4.6%), and other games (3.6%).