In highly competitive markets creating lasting relations with clients is the key to success. Building strong bonds and clear communication with many customers simultaneously can be achieved by applying tech solutions.
Mobile booking or ordering apps and online reservation systems are convenient both for you and your customer. You can easily manage orders or appointments, while your client gets unobtrusive push notifications and sms reminders.
Unless you establish good relations and conduct active communication, customers will quickly forget about your business and go to the competition next time.
The first step is to create a client database and then apply a CRM system. Once you have a customer relations management tool you can automate the marketing process, while at the same time staying close to the customer by sending personalised emails and messages.
Enhance your relations with customers by providing extra value. With an efficient ordering app and customer database in place, you can introduce personalised discounts, unique offers and loyalty programs based on customer profile or location.
Retaining customers is a challenge but with above mentioned incentives, you get a better chance to build brand loyalty for your business.
Taking care of customer needs and expectations also opens up new possibilities to up-sell and cross-sell your products or services.
By merging information from the ordering app and your CRM system you get valuable insights of your target groups.
Create forecasts, plan sales strategies and analyse results of your promo campaigns. Managing the data you already have will enable you to increase revenue, optimise costs and make savings.
You will also minimise customer churn and prepare your business for sales peaks by making sure your stock is full and customer assistants are available.
