The automotive business changes at an astonishing pace. Trends like autonomous cars, connectivity, electrification or the sharing economy impact the car market massively. As customers get access to various forms of mobility their expectations towards innovations in the industry grow higher.
Automotive market players must find new ways to attract customers. This opens up for them opportunities to explore the online channel - to become more customer-centric, more competitive and closer to the digital space where their prospects spend a lot of time.